Sino Group

With the launch of their new store in Harbour City, one of Hong Kong’s largest shopping malls, CSS created a viral campaign in collaboration with Hong Kong celebrity

Project Details

Location Hong Kong, Bluff Island

Engagement Period 2022 - 2025

Deliverables

Deployment of 20sqm Reef Tiles • Mini-Tiles for Flagship Store Clients (paid additionally)
Marketing Campaign including: Multiple Videos, Instagram (3x),
Dive Master Video (5x), General Promotional Video, Pre-training Video, Underwater Photography.

Results

Store Launch

Driven by a viral campaign

800+

Corals saved

1m+

Video views

Project Objectives

Preserve and promote conservation awareness, as well as the grand opening of their ocean-themed flagship store.